UX audit

UX audit

The interaction of the brand with the consumer begins with the company's website. We evaluate the website's usability. UX audit allows identifying bottlenecks that reduce the website conversion. Based on the research, it is appropriate to start developing a UX concept that will improve communication between the company and the user through the website or a digital product.

Customers:

1. Online stores seeking to optimize consumer funnel time
2. Companies seeking to increase the number of regular customers
3. Companies seeking to increase the potential of conversion into orders

Attracting traffic through promotion is not always enough to increase sales. The most important part of the purchase process takes place directly on the website. With high competition, a user-friendly and intuitive website becomes essential. Otherwise, the customer leaves for a competitor.

The usability analytics exercise includes: analysis of user website behavior using web analytics systems, the study of competitor websites, case studies, expert heuristic analysis, and hypothesis generation and testing, including usability testing with real users.

A quality product is supposed to satisfy users on various levels. It should not only be useful, but also user-friendly, and address any needs that may arise in the process of interaction with the product. All this can be taken into account with the UX concept. Developing a UX concept aims at making the service user-friendly and creating a new user experience.

Business benefits:

• Identified weaknesses and reasons for customers leaving
• Improved metrics related to user actions and decisions
• Stronger market positions compared to competitors
• Improved product quality, resulting in increased loyalty