Comprehensive digital analytics

Comprehensive digital analytics

We provide a full range of services on setting up digital analytics and data analysis, including the following:

• implementation and configuration of web analytic systems;
• setup of end-to-end analytics, automation, creation of dashboards, data visualization;
• data processing and analysis;
• formation of product improvement hypotheses and their verification with a/b testing.

Customers:

1. Companies considering investments in marketing and development
2. Companies seeking to increase the potential of conversion into orders
3. Companies that need to respond quickly to changes in user behavior

Any company that interacts with its customers online or offline needs to understand the behavioral characteristics of its audience.

This data is used to make decisions about the efficiency of promotion channels, improvements to the website or service, procurement planning, and even season-based financial planning.

A properly configured analytics system provides comprehensive knowledge of the audience in real-time, while visualization provides data visibility to improve decision-making efficiency.

Comprehensive digital analytics for online stores allows optimizing each step of the sales funnel and significantly increasing conversion to orders at the same cost to attract traffic.

Business impact:

• Understanding where the funds go and from which channel the profits come back
• Developed sales funnel for all stages to conversion
• KPI monitoring
• Assessment of the impact of any activity on sales
• Generating reports on online and offline advertising channels
• Statistics and project reports depending on the customer's tasks